Horst Rechelbacher, CEO/founder of Intelligent Nutrients and Aveda, will kick off the 17th annual HBA Global Expo & Conference on Tuesday, September 15 at 9am in the Special Events Hall at Jacob K. Javits Convention

Center in Manhattan. Rechelbacher will share his unique insight on the naturals and organic marketplace as well as food ingredients in cosmetics in his speech entitled “Nutritional Chemistry Made with 100% Certified Organic Ingredients.”

The event will take place September 15-17, and also includes the International Package Design Awards (IPDA), sponsored by Beauty Packaging and Happi magazines. HBA’s educational program will include more than 45 sessions in six tracks.

For more information and to register: www.hbaexpo.com